Understanding alliances: A review of international aspects in strategic marketing

Marketing Intelligence & Planning

Volumn 21, Issue 3, 2003, Pages 143-155

  Townsend, Janell D ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Alliances; Business strategy

Indexed keywords

EID: 84986120001     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310474966     Document Type: Review

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