The consumer in society: Utopian visions revisited

Marketing Intelligence & Planning

Volumn 18, Issue , 2000, Pages 381-387

  Schroeder, Jonathan Edward ^a  

^a ROYAL INSTITUTE OF TECHNOLOGY   (Sweden)

Author keywords

Consumer behaviour; Consumerism; Market orientation; Marketing theory; Post modernism

Indexed keywords

EID: 84986106907     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010348978     Document Type: Review

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