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Volumn 97, Issue 6, 1997, Pages 294-305

Women in TV advertising: A comparison between the UK and France

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EID: 84986106027     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555349710189996     Document Type: Article
Times cited : (4)

References (17)
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  • 2
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    • A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972
    • May
    • Belkaoui, A. and Janice, M. (1976), “A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972”, Journal of Marketing Research, Vol. XIII, May, pp. 168-172.
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  • 4
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    • How women are represented in television programmes in the EEC - part one
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    • Commission of the European Communities (1987), “How women are represented in television programmes in the EEC - part one”, official publication of the European Commission, Luxembourg.
    • (1987)
  • 5
    • 0002871166 scopus 로고
    • A woman’s place: an analysis of the roles portrayed by women in magazine advertisements
    • February
    • Courtney, A.E. and Wernick Lockeretz, S. (1971), “A woman’s place: an analysis of the roles portrayed by women in magazine advertisements”, Journal of Marketing Research, Vol. 8, February, pp. 92-95.
    • (1971) Journal of Marketing Research , vol.8 , pp. 92-95
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  • 7
    • 0003055816 scopus 로고
    • Sex roles in advertising: a comparison of television advertisements in Australia, Mexico and the United States
    • April
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    • Gilly, M.C.1
  • 9
    • 85004778113 scopus 로고
    • Sex-role stereotyping in British television advertisements at different times of the day: an extension and refinement of Manstead and McCulloch (1981)
    • Harris, P.R. and Stobart, J. (1986), “Sex-role stereotyping in British television advertisements at different times of the day: an extension and refinement of Manstead and McCulloch (1981)”, British Journal of Social Psychology, Vol. 25, pp. 155-164.
    • (1986) British Journal of Social Psychology , vol.25 , pp. 155-164
    • Harris, P.R.1    Stobart, J.2
  • 10
    • 51249192321 scopus 로고
    • Advertising and differentiated sex roles in contemporary American society
    • Winter
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  • 11
    • 84965599310 scopus 로고
    • “Mass communication, popular taste and organised social action”, The Communication of Ideas
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    • (1948)
    • Lazarsfeld, P.J.1    Merton, R.M.2
  • 12
    • 85004730369 scopus 로고
    • Television advertisements and the portrayal of gender
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    • Livingstone, S.1    Green, G.2
  • 13
    • 0019795514 scopus 로고
    • Sex-role stereotyping in British television advertisements
    • Manstead, A.S.R. and McCulloch, C. (1981), “Sex-role stereotyping in British television advertisements”, British Journal of Social Psychology, Vol. 20, pp. 171-180.
    • (1981) British Journal of Social Psychology , vol.20 , pp. 171-180
    • Manstead, A.S.R.1    McCulloch, C.2
  • 15
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    • Update: sex role messages in TV commercials
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  • 16
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    • A woman’s place: a follow-up analysis of the roles portrayed by women in magazine advertisements
    • May
    • Wagner, L.C. and Banos, J.B. (1973), “A woman’s place: a follow-up analysis of the roles portrayed by women in magazine advertisements”, Journal of Marketing Research, Vol. X, May, pp. 213-214.
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  • 17
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    • Gender portrayal in UK television advertising: an empirical update
    • in Whitelock, J. (Ed.), Proceedings of the 25th Marketing Education Group Conference, Salford
    • Woodruffe, H. and Todd, G. (1992), “Gender portrayal in UK television advertising: an empirical update”, in Whitelock, J. (Ed.), Marketing in the New Europe and Beyond, Proceedings of the 25th Marketing Education Group Conference, Salford, pp. 479-492.
    • (1992) Marketing in the New Europe and Beyond , pp. 479-492
    • Woodruffe, H.1    Todd, G.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.