Relationship marketing in the NHS: Will it bring the buyers and suppliers together again?

Marketing Intelligence & Planning

Volumn 14, Issue 2, 1996, Pages 41-47

  Hatton, Michael J ^a   Mathews, Brian P ^b  

^a WHIPPS CROSS UNIVERSITY HOSPITAL   (United Kingdom)

^b UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

Author keywords

Channel relationships; National Health Service; Relationship marketing

Indexed keywords

EID: 84986104269     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610110796     Document Type: Article

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