The story of Singapore Airlines and the Singapore Girl

Journal of Management Development

Volumn 19, Issue 6, 2000, Pages 456-472

  Chan, Daniel ^a  

^a Republic of Singapore Air Force   (Singapore)

Author keywords

Airlines; Brands; Differentiation; Service quality; Singapore; Strategy

Indexed keywords

EID: 84986098696     PISSN: 02621711     EISSN: None     Source Type: Journal    
DOI: 10.1108/02621710010372873     Document Type: Article

References (27)

1. Asia Aviation (1996), “SIA posts strong $732m group profit”, June, p. 18.
2. Asian Business (1996), “Asia’s most admired companies 1996: creative service is secret of success”, May, p. 40.
3. Asian Business (1997), “Asia’s most admired companies, 1997”, May, p. 24.
4. Asian Business Review (1996), “Asia’s great companies: why SIA is the world’s most profitable airline”, December, p. 34.
5. Business Times (1997a), “Airlines told to stop slashing fares or industry will suffer”, November, p. 18.
6. Business Times (1997b), “SIA posts surprise 10 percent rise in interim earnings to $616m”, 25-26 October, p. 7.
7. Business Traveller – Asia Pacific (1997a), “Fast-lane flyers”, October, p. 3.
8. Business Traveller – Asia Pacific (1997b), “The leading airlines 1997 ”, October, p. 40.
9. Harvard Business School (1989a), “Cathay Pacific Airways (A)”, Vol. 9, pp. 144-89.
10. Harvard Business School (1989b), “Singapore Airlines (A)”, 9-687-022, Rev. 3/89, 13 September.
11. Harvard Business School (1993), “Changing the culture at BA”, 9-491-009, 13 September.
12. Silver Kris (1997), “The birth of SIA”, October, p. 10.
13. Singapore Airlines (1992), Annual Report 1991/92, p. 124.
14. Singapore Airlines (1997a), Annual Report 1996/97, pp. 72-3.
15. Singapore Airlines (1997b), Annual Report 1996/97, p. 5.
16. Straits Times (1997a), “Asian air passengers taking to wine”, October, p. 22.
17. Straits Times (1997b), “SIA’s first-half net profits up 10 percent to $616m”, October, p. 88.
18. Straits Times (1997c) “Singapore and SIA must adapt to meet competition”, July, p. 56.
19. Straits Times (1997d), “Crew strike, strong sterling erode BA’s profit”, November, p. 55.
20. Straits Times (1997e), “Changi Airport, SIA voted tops by travel magazine”, September, p. 33.
21. Straits Times (1997f), “SIA poised to maintain edge in Asia”, September, p. 6.
22. Straits Times (1997g), “PM: climb new peak to give first-class service”, May, p. 5.
23. The Sunday Times (1997a), “Non-Asian SIA girls?”, August, p. 3.
24. The Sunday Times (1997b), “Tailor-made in-flight service to usher in new era: an interview with SIA Chairman S. Dhanabalan”, October, p. 32.
25. The Sunday Times (1997c), “SIA recruits cabin crew who speak passengers’ languages”, October, p. 32.
26. The Sunday Times (1997d), “Even No. 1 must do better to stay ahead of the competition”, August, p. 3.
27. The Estimate Directory (1997), October, pp. 144-89.