An empirical study which compares the organisational structures of companies managing the World's Top 100 brands with those managing Outsider brands

Journal of Product & Brand Management

Volumn 8, Issue 5, 1999, Pages 402-415

  Hankinson, Philippa ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Brands; Marketing management; Organizational structure; Postmodernism; Product management

Indexed keywords

EID: 84986097839     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429910296000     Document Type: Article

References (19)

1. Berquist, W. (1993), The Postmodern Organisation: Mastering the Art of Irreversible Change, Jossey-Bass, San Francisco, CA.
2. Betts, J. (1996), “Faulty towers”, Consultancy, January, pp. 30-2.
3. Daft, R. (1998), Organisation Theory and Design, 6th ed., South Western College Publishing, Cincinnati, OH.
4. Ezzamel, M., Lilley, S. and Willmott, H. (1996), “The view from the top: senior executives’ perceptions of changing management practices in UK companies”, British Journal of Management, Vol. 7, pp. 155-68.
5. Galbraith, J. (1994), Designing Complex Organisations, Addison-Wesley, Reading, MA.
6. George, M., Freeling, A. and Court, D. (1994), “Reinventing the marketing organisation”, The Marketing Quarterly, No. 4.
7. Hankinson, G. and Cowling, P. (1997), “Branding in practice: the profile and role of brand managers in the UK”, Journal of Marketing Management, Vol. 13, pp. 239-64.
8. Hankinson, P. and Hankinson, G. (1998), “The role of organisational structure in successful global brand management: a case study of the Pierre Smirnoff Company”, Journal of Brand Management, Vol. 6 No. 1, pp. 29-43.
9. Hankinson, P. and Hankinson, G. (1999), “Managing successful brands: an empirical study which compares the corporate cultures of those managing the World's Top 100 brands with those managing Outsider brands”, Journal of Marketing Management, Vol. 15 No. 1-3, pp. 133-55.
10. Hedlund, G. and Rolander(1990), “Action in hetarchies: new approaches to managing the MNC”, in Barlet, C. and Hedlund, G. (Eds), Managing the Global Firm, Routledge, London.
11. Kochan, N. (Ed.) (1996), The World's Greatest Brands, Macmillan Business.
12. Low, C. and Fullerton, R. (1994), “Brands, brand management and the brand management system: a critical-historical evaluation”, Journal of Market Research, Vol. 31, May, pp. 173-90.
13. McCalman, J. (1996), “Lateral hierarchy: the case of cross-cultural management teams”, European Management Journal, Vol. 14 No. 5, pp. 509-17.
14. Martinsons, A. and Martinsons, M. (1994), “In search of structural excellence”, Leadership & Organization Development Journal, Vol. 15 No. 2, pp. 24-8.
15. Mintzberg, H. (1979), The Structure of Organisations, Prentice-Hall.
16. Morton, M. (1995), “Emerging organisational forms: work and organisation in the 21st century”, European Management Journal, Vol. 13 No. 4, pp. 339-45.
17. Muzyka, D., De Konig, A. and Churchill, N. (1995), “On transformation and adaptation: building the entrepreneurial corporation”, European Management Journal, Vol. 13 No. 4, pp. 346-61.
18. Peters, T. (1992), Management Revolution and Corporate Reinvention, BBC Publications, London.
19. Piercy, N. and Cravens, D. (1994), “The network paradigm and the marketing organisation”, European Journal of Marketing, Vol. 29 No. 3, pp. 7-34.