Reactance: Implications for public sector marketers

Journal of Nonprofit and Public Sector Marketing

Volumn 4, Issue 1-2, 1996, Pages 3-10

  Wright, Robert E ^a   Palmer, John C ^a  

^a UNIVERSITY OF ILLINOIS AT SPRINGFIELD   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986096911     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v04n01_02     Document Type: Article

References (15)

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