Interactive TV and Formula One: A strategic issue for engine suppliers

European Business Review

Volumn 99, Issue 5, 1999, Pages 292-299

  Dransfeld, Henning ^a   Jacobs, Gabriel ^a   Dowsland, William ^a  

^a SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

Marketing; Marketing communications; Motor industry; Television

Indexed keywords

EID: 84986091982     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555349910288174     Document Type: Review

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