Managing an effective promotion campaign: Lessons from retail advertisers in New Zealand, Portugal and Hungary

Marketing Intelligence & Planning

Volumn 21, Issue 5, 2003, Pages 282-291

  Shyan Fam, Kim ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Marketing strategy; Pricing; Retailers; Sales campaigns; Seasonality

Indexed keywords

EID: 84986086003     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310490238     Document Type: Article

References (12)

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