A comparison of two alternative interviewing techniques used within an integrated research design: A case study in outshopping using semi-structured and non-directed interviewing techniques

Marketing Intelligence & Planning

Volumn 14, Issue 6, 1996, Pages 6-15

  Jarratt, Denise G ^a  

^a CHARLES STURT UNIVERSITY   (Australia)

Author keywords

Consumer behaviour; Methodology; Qualitative techniques; Research; Shopping

Indexed keywords

EID: 84986085955     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610131108     Document Type: Review

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