Multi-channel mistake: The demise of a successful retailer

International Journal of Retail & Distribution Management

Volumn 31, Issue 4, 2003, Pages 220-229

  Lightfoot, William ^a  

^a INTERNATIONAL UNIVERSITY OF MONACO   (Monaco)

Author keywords

Channel management; E commerce; Retailing

Indexed keywords

EID: 84986085501     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550310469211     Document Type: Article

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