Purchasing public relations: The case of the public relations industry in Scotland

Journal of Marketing Management

Volumn 12, Issue 5, 1996, Pages 437-453

  Gabbott, Mark ^a   Hogg, Gillian ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986083991     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964426     Document Type: Article

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