메뉴 건너뛰기




Volumn 15, Issue 7, 1997, Pages 369-376

Marketing and feminism: a bibliography and suggestions for further research

Author keywords

Bibliographies; Feminism; Marketing theory; Sociology

Indexed keywords


EID: 84986078226     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710193208     Document Type: Review
Times cited : (11)

References (42)
  • 1
    • 21844488641 scopus 로고
    • Big talk, small talk: BT’s strategic use of semiotics in planning its current advertising
    • Alexander, M., Burt, M. and Collinson, A. (1995, “Big talk, small talk: BT’s strategic use of semiotics in planning its current advertising”, Journal of the Market Research Society, Vol. 37 No. 2, pp. 91-102.
    • (1995) Journal of the Market Research Society , vol.37 , Issue.2 , pp. 91-102
    • Alexander, M.1    Burt, M.2    Collinson, A.3
  • 3
    • 0039555536 scopus 로고
    • Gender representation in advertising
    • in Holman R.H. and Solomon M.R. (Eds),, Association of Consumer Research, Provo, UT
    • Artz, N. and Venkatesh, A. (1991, “Gender representation in advertising”, in Holman, R.H. and Solomon, M.R. (Eds), Advances in Consumer Research, Vol. 18, Association of Consumer Research, Provo, UT, pp. 618-23.
    • (1991) Advances in Consumer Research , vol.18 , pp. 618-623
    • Artz, N.1    Venkatesh, A.2
  • 5
    • 0010776861 scopus 로고
    • Life begins at 40? Further thoughts on marketing’s ‘mid-life crisis’
    • Brown, S. (1995, “Life begins at 40? Further thoughts on marketing’s ‘mid-life crisis’”, Marketing Intelligence & Planning, Vol. 13 No. 1, pp. 4-17.
    • (1995) Marketing Intelligence & Planning , vol.13 , Issue.1 , pp. 4-17
    • Brown, S.1
  • 6
    • 0009414933 scopus 로고
    • The new marketing myopia: critical perspectives on theory and research in marketing - introduction
    • Brownlie, D., Saren, M., Whittington, R. and Wensley, R. (1994, “The new marketing myopia: critical perspectives on theory and research in marketing - introduction”, European Journal of Marketing, Vol. 28 No. 3, pp. 6-12.
    • (1994) European Journal of Marketing , vol.28 , Issue.3 , pp. 6-12
    • Brownlie, D.1    Saren, M.2    Whittington, R.3    Wensley, R.4
  • 7
    • 0002647476 scopus 로고
    • The sociology of consumption
    • in Miller D. (Ed.), Routledge, London, pp. 96-126.
    • Campbell, C. (1995, “The sociology of consumption”, in Miller, D. (Ed.), Acknowledging Consumption. A Review of New Studies, Routledge, London, pp. 96-126.
    • (1995) Acknowledging Consumption. A Review of New Studies
    • Campbell, C.1
  • 8
    • 84986087107 scopus 로고    scopus 로고
    • The pathetic phalluses of St Thomas Aquinas and why marketing should give Eve a break
    • in Brown S., Bell J. and Carson D. (Eds), Routledge, London, pp. 223-36.
    • Catterall, M., Maclaran, P. and Stevens, L. (1996, “The pathetic phalluses of St Thomas Aquinas and why marketing should give Eve a break”, in Brown, S., Bell, J. and Carson, D. (Eds), Marketing Apocalypse, Routledge, London, pp. 223-36.
    • (1996) Marketing Apocalypse
    • Catterall, M.1    Maclaran, P.2    Stevens, L.3
  • 11
    • 32944478866 scopus 로고
    • Gender issues: gender as a cultural construct
    • in Allen C.T. and John D.R. (Eds),, Association for Consumer Research, Provo, UT
    • Costa, J.A. (1994, “Gender issues: gender as a cultural construct”, in Allen, C.T. and John, D.R. (Eds), Advances in Consumer Research, Vol. 21, Association for Consumer Research, Provo, UT, pp. 372-3.
    • (1994) Advances in Consumer Research , vol.21 , pp. 372-373
    • Costa, J.A.1
  • 16
    • 0037773199 scopus 로고
    • A marketing perspective on women in management: an exploratory study
    • Foster, M.K. and Orser, B.J. (1994, “A marketing perspective on women in management: an exploratory study”, Canadian Journal of Administrative Sciences, Vol. 11 No. 4, pp. 339-45.
    • (1994) Canadian Journal of Administrative Sciences , vol.11 , Issue.4 , pp. 339-345
    • Foster, M.K.1    Orser, B.J.2
  • 18
    • 0004108379 scopus 로고
    • Harvard University Press, Cambridge, MA.
    • Gilligan, C. (1982, In a Different Voice, Harvard University Press, Cambridge, MA.
    • (1982) In a Different Voice
    • Gilligan, C.1
  • 19
    • 28244478731 scopus 로고
    • A research agenda from women in public relations
    • Grunig, L.A. (1988, “A research agenda from women in public relations”, Public Relations Review, Vol. 14 No. 3, pp. 48-57.
    • (1988) Public Relations Review , vol.14 , Issue.3 , pp. 48-57
    • Grunig, L.A.1
  • 24
    • 84986019888 scopus 로고
    • Gender trap
    • Kondo, A. (1995, “Gender trap”, Marketing Computers, Vol. 15 No. 4, pp. 37-41.
    • (1995) Marketing Computers , vol.15 , Issue.4 , pp. 37-41
    • Kondo, A.1
  • 25
    • 84986162594 scopus 로고
    • A sociolinguistic approach to gender and personal selling
    • in McAlister L. and Rothschild M.L. (Eds), Association of Consumer Research, Vol. 20, Provo, UT
    • Larsen, V. (1993, “A sociolinguistic approach to gender and personal selling”, in McAlister, L. and Rothschild, M.L. (Eds), Advances in Consumer Research, Association of Consumer Research, Vol. 20, Provo, UT, pp. 48-51.
    • (1993) Advances in Consumer Research , pp. 48-51
    • Larsen, V.1
  • 26
    • 0001924443 scopus 로고
    • Accountancy and the gendered division of labour: a review essay
    • Loft, A. (1992, “Accountancy and the gendered division of labour: a review essay”, Accounting Organizations and Society, Vol. 17 No. 3-4, pp. 367-78.
    • (1992) Accounting Organizations and Society , vol.17 , Issue.3-4 , pp. 367-378
    • Loft, A.1
  • 27
    • 0003333380 scopus 로고
    • Advertising: moving beyond the stereotypes
    • in Keat R., Whiteley N. and Abercrombie N. (Eds), Routledge, London.
    • Lury, A. (1994, “Advertising: moving beyond the stereotypes”, in Keat, R., Whiteley, N. and Abercrombie, N. (Eds), The Authority of the Consumer, Routledge, London.
    • (1994) The Authority of the Consumer
    • Lury, A.1
  • 28
    • 0030533842 scopus 로고    scopus 로고
    • Out of kindness and into difference: the value of global market research
    • Maxwell, R. (1996, “Out of kindness and into difference: the value of global market research”, Media, Culture and Society, Vol. 18, pp. 105-26.
    • (1996) Media, Culture and Society , vol.18 , pp. 105-126
    • Maxwell, R.1
  • 29
    • 0007349773 scopus 로고
    • Feminism and academic psychology: towards a psychology of women?
    • in Campbell K. (Ed.), Open University Press, Buckingham, pp. 53-82.
    • Nicolson, P. (1992, “Feminism and academic psychology: towards a psychology of women?”, in Campbell, K. (Ed.), Critical Feminism: Argument in the Disciplines, Open University Press, Buckingham, pp. 53-82.
    • (1992) Critical Feminism: Argument in the Disciplines
    • Nicolson, P.1
  • 31
    • 43249108836 scopus 로고
    • The feminine imagination and social change: four feminist approaches to social problems
    • in McAlister L. and Rothschild M.L. (Eds),, Association of Consumer Research, Provo, UT
    • Ozanne, J.L. and Stern, B.B. (1993, “The feminine imagination and social change: four feminist approaches to social problems”, in McAlister, L. and Rothschild, M.L. (Eds), Advances in Consumer Research, Vol. 20, Association of Consumer Research, Provo, UT, p. 35.
    • (1993) Advances in Consumer Research , vol.20 , pp. 35
    • Ozanne, J.L.1    Stern, B.B.2
  • 33
    • 84986088148 scopus 로고
    • New marketing tactics to woo women to computers
    • Pinkerton, J. (1995, “New marketing tactics to woo women to computers”, Dealerscope Merchandising, Vol. 37 No. 5, p. 1.
    • (1995) Dealerscope Merchandising , vol.37 , Issue.5 , pp. 1
    • Pinkerton, J.1
  • 35
    • 0003114681 scopus 로고
    • Feminization and professionalization: a review of an emerging literature and the development of accounting in the United Kingdom
    • Roberts, J. and Coutis, J.A. (1992, “Feminization and professionalization: a review of an emerging literature and the development of accounting in the United Kingdom”, Accounting Organizations and Society, Vol. 17 No. 3/4, pp. 379-95.
    • (1992) Accounting Organizations and Society , vol.17 , Issue.3-4 , pp. 379-395
    • Roberts, J.1    Coutis, J.A.2
  • 36
    • 0001908468 scopus 로고
    • The emerging role of women in industrial selling: a decade of change
    • Schul, P.L. and Wren, B.M. (1992, “The emerging role of women in industrial selling: a decade of change”, Journal of Marketing, Vol. 56 No. 3, pp. 38-54.
    • (1992) Journal of Marketing , vol.56 , Issue.3 , pp. 38-54
    • Schul, P.L.1    Wren, B.M.2
  • 38
    • 84909041143 scopus 로고
    • Opening up the black box: switching the paradigm of qualitative research
    • in Proceedings of Looking through the Kaleidoscope: What Is the Qualitative Mission?, ESOMAR Seminar, December, Paris, ESOMAR, Amsterdam
    • Valentine, V. (1995, “Opening up the black box: switching the paradigm of qualitative research”, in Proceedings of Looking through the Kaleidoscope: What Is the Qualitative Mission?, ESOMAR Seminar, December, Paris, ESOMAR, Amsterdam, pp. 25-47.
    • (1995) , pp. 25-47
    • Valentine, V.1
  • 40
    • 51249175314 scopus 로고
    • Contribution of women to US marketing thought: the consumers’ perspective, 1940-1990
    • Waller-Zuckerman, M.E. and Carsky, M.L. (1990, “Contribution of women to US marketing thought: the consumers’ perspective, 1940-1990”, Journal of the Academy of Marketing Science, Vol. 18 No. 4, pp. 313-18.
    • (1990) Journal of the Academy of Marketing Science , vol.18 , Issue.4 , pp. 313-318
    • Waller-Zuckerman, M.E.1    Carsky, M.L.2
  • 41
    • 84986071419 scopus 로고
    • The 1992 market research society membership survey
    • Winstanley, L. (1993, “The 1992 market research society membership survey”, Journal of the Market Research Society, Vol. 35 No. 1, pp. 2-22.
    • (1993) Journal of the Market Research Society , vol.35 , Issue.1 , pp. 2-22
    • Winstanley, L.1
  • 42
    • 0004254707 scopus 로고
    • Chatto & Windus, London.
    • Wolf, N. (1990, The Beauty Myth, Chatto & Windus, London.
    • (1990) The Beauty Myth
    • Wolf, N.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.