Public relations for a university library: a marketing programme is born

Library Management

Volumn 24, Issue , 2003, Pages 193-203

  Neuhaus, Chris ^a   Snowden, Kent ^a  

^a Library Instruction Co ordinator   (Japan)

Author keywords

Library management; Marketing; Public relations; University libraries

Indexed keywords

EID: 84986077011     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120310475293     Document Type: Article

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