The changing nature of cyber-marketing strategies

Business Process Management Journal

Volumn 10, Issue 3, 2004, Pages 262-276

  Ranchhod, Ashok ^a  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

Communication; Internet marketing; Marketing strategy; Product positioning; Technology led strategy

Indexed keywords

EID: 84986067905     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/14637150410539678     Document Type: Review

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