A multi-attribute approach to understanding image of a theme park: The case of SantaPark in Lapland

European Business Review

Volumn 16, Issue 4, 2004, Pages 390-397

  Haahti, Antti ^a   Yavas, Ugur ^b  

^a UNIVERSITY OF LAPLAND   (Finland)

^b EAST TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Brand image; Customer surveys; Finland; Performance appraisal; Theme parks

Indexed keywords

EID: 84986065165     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340410547026     Document Type: Article

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