Pioneer advantage: Is it real? Does it matter?

Marketing Intelligence & Planning

Volumn 14, Issue 4, 1996, Pages 5-8

  Cahill, Dennis J ^a  

^a North Union Associates Inc   (United States)

Author keywords

Competitive strategy; Market share; New product development; Product innovation; Time to market

Indexed keywords

EID: 84986064583     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610121505     Document Type: Review

References (8)

1. Carpenter, G.S. and Nakamoto, K. (1989), “Consumer preference formation and pioneering advantage”, Journal of Marketing Research, August, pp. 285-98.
2. Carpenter, G.S. and Nakamoto, K. (1994), “Reflections on ‘Consumer preference formation and pioneering advantage’”, Journal of Marketing Research, October, pp. 570-75.
3. Gilfillan, S.C. (1935), The Sociology of Innovation, Follett Publishing, Chicago, IL.
4. Golder, P.N. and Tellis, G.J. (1993), “Pioneer advantage: marketing logic or marketing legend?”, Journal of Marketing Research, May, pp. 158-70.
5. Jellinek, M. and Schoonhoven, C.B. (1994), The Innovation Marathon: Lessons from High Technology Firms, Jossey-Bass, San Francisco, CA.
6. Kerin, R.A., Varadarajan, P.R. and Peterson, R.A. (1992), “First-mover advantage: a synthesis, conceptual framework and research propositions”, Journal of Marketing, October, pp. 33-52.
7. Robinson, W.T. (1988), “Sources of market pioneer advantages: the case of industrial goods industries”, Journal of Marketing Research, February, pp. 87-94.
8. Schnaars, S.P., (1994), Managing Imitation Strategies, The Free Press, New York, NY.