Managing branding and corporate image for library and information services

Library Review

Volumn 46, Issue 4, 1997, Pages 244-250

  Rowley, Jennifer ^a  

^a EDGE HILL UNIVERSITY   (United Kingdom)

Author keywords

Brand image; Corporate image; Information services; Libraries

Indexed keywords

EID: 84986064534     PISSN: 00242535     EISSN: None     Source Type: Journal    
DOI: 10.1108/00242539710167922     Document Type: Article

References (1)

1. Kotler, P. (1994), Marketing Management: Analysis, Planning, Implementation and Control (8th ed.), Prentice-Hall International, Englewood Cliffs, NJ.