Evaluating multidimensional prices

Journal of Product & Brand Management

Volumn 7, Issue 2, 1998, Pages 161-169

  Herrmann, Andreas ^a   Wricke, Martin ^a  

^a JOHANNES GUTENBERG UNIVERSITY   (Germany)

Author keywords

Car manufacturers; Consumer behaviour; Decision making; Marketing strategy; Payments; Pricing strategy

Indexed keywords

EID: 84986052322     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429810216973     Document Type: Article

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