From co-operation to competition: market transformation among elite Napa Valley wine producers

International Journal of Wine Business Research

Volumn 22, Issue 1, 2010, Pages 6-26

  Taplin, Ian M ^a  

^a WAKE FOREST UNIVERSITY   (United States)

Author keywords

Marketing strategy; Organizational change; United States of America; Viticulture; Wines

Indexed keywords

EID: 84986042658     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061011035170     Document Type: Article

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