Focusing on customers

Library Review

Volumn 46, Issue 2, 1997, Pages 81-89

  Rowley, Jennifer ^a  

^a EDGE HILL UNIVERSITY   (United Kingdom)

Author keywords

Customers; Libraries; Marketing

Indexed keywords

EID: 84986040908     PISSN: 00242535     EISSN: None     Source Type: Journal    
DOI: 10.1108/00242539710160938     Document Type: Article

References (7)

1. Baker, M. (Ed.) (1995), Marketing: Theory and Practice, 3rd edition, Macmillan, London.
2. Baker, M.J. (1991), Marketing: An Introductory Text, 5th edition (1994 reprint), Macmillan, London.
3. Bateson, J.E.G. (1995), Managing Services Marketing: Text and Readings, 3rd edition, Dryden Press, Fort Worth and London.
4. Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C. (1994), Marketing Concepts and Strategies, 2nd European edition, Houghton Mifflin, London and Boston.
5. Kotler, P. (1994), Marketing Management: Analysis, Planning, Implementation and Control, 8th edition, Prentice-Hall International, London.
6. Lovelock, C.H. (1996), Services Marketing, 3rd edition, Prentice-Hall, Englewood Cliffs and London.
7. Mercer, D. (1996), Marketing, 2nd edition, Blackwell, Oxford.