Greenwashing as an Example of Ecological Marketing Misleading Practices

Comparative Economic Research

Volumn 12, Issue 1-2, 2009, Pages 49-59

  Marciniak, Adam ^a  

^a NONE

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Indexed keywords

EID: 84986040794     PISSN: 15082008     EISSN: 20826737     Source Type: Journal    
DOI: 10.2478/v10103-009-0003-x     Document Type: Article

References (9)

1. Business English Magazine, no. 9, 2009
2. Green Gauge Report; http://gristmill.grist.org/story/2005/11/23/115411/33)
3. Greenwash, ‘Irish Times’, October 02, 2007
4. Green with honesty, ‘Washington Times’, January 20, 2009
5. Helyer R., Donaldson A. (2005), Ecological marketing: Green Brands: Is the ethical integrity of products and., ‘Marketing Magazine’ Introduction to Ecolabelling, July 2004; http://www.gen.gr.jp/eco.html
6. Jay M., Polonsky A., 1994, Green Marketing Regulation in the US and Australia Greener Management Internationa, no. 5., The AustralianChecklist
7. Lorek E. (2003), ‘Recykling’, no. 3
8. Wunderlich S. (2008), Why grenwash won't wash with consumers, Sunday Times, June 22.
9. Greenwashing:Things to avoid, ‘Chicago Tribune’