Curing and caring in surgical services: A relationship approach

Journal of Services Marketing

Volumn 16, Issue 7, 2002, Pages 677-691

  Orava, Markus ^a   Tuominen, Pekka ^a  

^a UNIVERSITY OF TURKU   (Finland)

Author keywords

Health care; Medical professions; Relationship marketing; Services marketing

Indexed keywords

EID: 84986037741     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210447379     Document Type: Article

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