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Volumn 14, Issue 4, 2002, Pages 287-293

Market share: The conduit to future success?

Author keywords

Competitive advantage; Market share; Small to medium sized enterprises; Strategic planning

Indexed keywords


EID: 84986031760     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340210434474     Document Type: Article
Times cited : (13)

References (21)
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  • 2
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    • Market share – a key to profitability
    • Buzzell, R., Gale, B. and Sultan, G. (1975), “Market share – a key to profitability”, Harvard Business Review, Vol. 53 No. 1, pp. 97-106.
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  • 3
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  • 6
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  • 8
    • 0344492997 scopus 로고
    • Market position and competitive strategy
    • in Day et al. (Eds), JAI Press, Greenwich, CT.
    • Gale, B.T. and Buzzell, R.D. (1993), “Market position and competitive strategy”, in Day et al. (Eds), The Interface of marketing and Strategy, JAI Press, Greenwich, CT.
    • (1993) The Interface of marketing and Strategy
    • Gale, B.T.1    Buzzell, R.D.2
  • 9
    • 77956877346 scopus 로고    scopus 로고
    • Increase asset efficiency to gain multinational market share
    • July
    • Hagigi, M., Manzon, G.I. and Mascarenhas, B. (1999), “Increase asset efficiency to gain multinational market share”, Management International Review, Vol. 39 No. 3, July, p. 205.
    • (1999) Management International Review , vol.39 , pp. 205
    • Hagigi, M.1    Manzon, G.I.2    Mascarenhas, B.3
  • 11
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    • Is market share all that it's cracked up to be?
    • Fall.
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    • (1985) Journal of Marketing
    • Jacobsen, R.1    Aaker, D.2
  • 12
    • 13644254744 scopus 로고    scopus 로고
    • Strategic planning emphasis and planning satisfaction in small firms: an empirical investigation
    • Kargar, J. and Parnell, J.A. (1996), “Strategic planning emphasis and planning satisfaction in small firms: an empirical investigation”, Journal of Business Strategies, Vol. 13 No 1, pp. 42-64.
    • (1996) Journal of Business Strategies , vol.13 , pp. 42-64
    • Kargar, J.1    Parnell, J.A.2
  • 15
  • 19
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  • 20
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    • A test of the leadership-culture-performance model within a large Dutch financial organisation
    • Working paper 103952, Tilburg University, Tilburg.
    • Wilderom, C. and van den Berg, P. (1997), “A test of the leadership-culture-performance model within a large Dutch financial organisation”, Working paper 103952, Tilburg University, Tilburg.
    • (1997)
    • Wilderom, C.1    van den Berg, P.2
  • 21
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    • Evaluation of the strategies and performance of low ROI market share leaders
    • Woo, C.Y. and Cooper, A.C. (1983), “Evaluation of the strategies and performance of low ROI market share leaders”, Strategic Management Journal, Vol. 4, pp. 123-35.
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    • Woo, C.Y.1    Cooper, A.C.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.