Loyalty, the Internet and the weather: The changing nature of marketing information systems?

Management Decision

Volumn 37, Issue 6, 1999, Pages 514-519

  Rowley, Jennifer ^a  

^a EDGE HILL UNIVERSITY   (United Kingdom)

Author keywords

Computers; Internet; Loyalty; Marketing information systems; Shopping

Indexed keywords

EID: 84986021457     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749910278032     Document Type: Article

References (14)

1. (GIS and market analysis), Maguire, D.J., in Goodchild, M.F., Rhind D.W. and (Eds), Geographical Information Systems: Principles and Applications, Longman London, pp 139-51.
2. Buzzell, R.D. (1985), Marketing in an Electronic Age, Harvard Business School Press, Boston.
3. Buzzell, R.D. and Gale, B.T. (1987), The PIMS Principles: Linking Strategy to Performance, Free Press, New York, NY.
4. Christopher, M. and McDonald, M. (1995), Marketing: An Introductory Text, Macmillan, London.
5. Field, C. (1996), “What's in store? (Geographic information systems)”, Computer Weekly, 7 November, p. 52.
6. Field, C. (1997), “Data goes to market – utilising information obtained from loyalty cards”, Computer Weekly, 16 January, pp. 44-6.
7. Gonzalez, F. (1997), “Getting to know you (the use of loyalty cards as a direct marketing tool)”, Grocer, Vol. 220 No. 7316, 2 August, p. 33.
8. Hewitt, M. (1995), “Barclays opens doors to on-line shopping”, Marketing, 8 June, p. 10.
9. Jenkinson, A. (1995), “Retailing and shopping on the Internet”, International Journal of Retail & Distribution Management, Vol. 24 No. 3, pp. 26-37.
10. McKenna, R. (1988), “Marketing in an age of diversity”, Harvard Business Review, Vol. 88 No. 5, pp. 88-95.
11. Piercy, N. and Evans, M. (1983), Managing Marketing Information, Croom Helm, London.
12. Rowley, J.E. (1998), “Internet food retailing: the UK context”, British Food Journal, Vol. 100 No. 2, pp. 85-95.
13. Rowley, J.E. and Peacefull, L.G. (1995), “A review of geographic information systems in the United Kingdom”, Information Services Use, Vol. 15, pp. 103-15.
14. Smith, D. (1996), “Unpredictable weather ahead”, Management Today, August, p. 27.