An integrated strategy for launching a new product in the biotech industry

Management Decision

Volumn 41, Issue 9, 2003, Pages 832-843

  Azzone, Giovanni ^a   Dalla Pozza, Ilaria ^a  

^a POLITECNICO DI MILANO   (Italy)

Author keywords

Biotechnology; Marketing strategy; New products

Indexed keywords

EID: 84986014897     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740310488269     Document Type: Article

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