메뉴 건너뛰기




Volumn 100, Issue 1, 2000, Pages 42-49

Impact evaluation of an HIV screen educational advertisement

Author keywords

Advertising; AIDS; Media

Indexed keywords


EID: 84986014799     PISSN: 09654283     EISSN: None     Source Type: Journal    
DOI: 10.1108/09654280010309265     Document Type: Article
Times cited : (2)

References (29)
  • 2
    • 0001785679 scopus 로고
    • Social cognitive theory of mass communication
    • in Bryant, J. and Zillman, D. (Eds), Lawrence Erlbaun Associates, Hillsdale, NJ, Ch. 4
    • Bandura, A. (1994), “Social cognitive theory of mass communication”, in Bryant, J. and Zillman, D. (Eds), Media Effects: Advances in Theory and Research, Lawrence Erlbaun Associates, Hillsdale, NJ, Ch. 4, pp. 61-90.
    • (1994) Media Effects: Advances in Theory and Research , pp. 61-90
    • Bandura, A.1
  • 4
    • 0029812255 scopus 로고    scopus 로고
    • “An extensive review of the evaluation of HIV prevention programmes’
    • Coleman, L.M. and Ford, N.J. (1996), “An extensive review of the evaluation of HIV prevention programmes’, Health Education Research Theory and Practice, Vol. 11 No. 3, pp. 327-38.
    • (1996) Health Education Research Theory and Practice , vol.11 , pp. 327-338
    • Coleman, L.M.1    Ford, N.J.2
  • 5
    • 84986116186 scopus 로고    scopus 로고
    • An evaluation of target audience's views about the sexual health education posters on display in entertainment venues in Dublin, Cork and Galway
    • The Health Promotion Unit, Dublin, unpublished.
    • Convenience Advertising (Ire) Ltd (1996), “An evaluation of target audience's views about the sexual health education posters on display in entertainment venues in Dublin, Cork and Galway”, The Health Promotion Unit, Dublin, unpublished.
    • (1996)
  • 6
    • 84986070295 scopus 로고    scopus 로고
    • HIV/AIDS statistics to 31st March 1998
    • Department of Health, Dublin.
    • Department of Health (1998), “HIV/AIDS statistics to 31st March 1998”, Department of Health, Dublin.
    • (1998)
  • 9
    • 0002384742 scopus 로고
    • Fear appeals in health promotion campaigns: too much, too little, or just right?
    • in Maibach, E. and Parrott, R.L. (Eds), Sage Publications, Thousand Oaks, CA, Ch. 4
    • Hale, J.L. and Dillard, J.P. (1995), “Fear appeals in health promotion campaigns: too much, too little, or just right?”, in Maibach, E. and Parrott, R.L. (Eds), Designing Health Messages: Approaches from Communication Theory and Public Health Practice, Sage Publications, Thousand Oaks, CA, Ch. 4, pp. 65-80.
    • (1995) Designing Health Messages: Approaches from Communication Theory and Public Health Practice , pp. 65-80
    • Hale, J.L.1    Dillard, J.P.2
  • 10
    • 84986179345 scopus 로고
    • Social and Policy Issues in Health Care in Ireland, Sociological Association of Ireland, Dublin.
    • Harkin, A.M. (1989), Public Knowledge of, Attitudes to, AIDS in Ireland, Social and Policy Issues in Health Care in Ireland, Sociological Association of Ireland, Dublin.
    • (1989) Public Knowledge of, Attitudes to, AIDS in Ireland
    • Harkin, A.M.1
  • 11
    • 0010844822 scopus 로고
    • The impact of sexually explicit media
    • in Bryant, J. and Zillman, D. (Eds), Lawrence Erlbaun Associates, Hillsdale, NJ, Ch. 9
    • Harris, R.J. (1994), “The impact of sexually explicit media”, in Bryant, J. and Zillman, D. (Eds), Media Effects: Advances in Theory and Research, Lawrence Erlbaun Associates, Hillsdale, NJ, Ch. 9, pp. 247-72.
    • (1994) Media Effects: Advances in Theory and Research , pp. 247-272
    • Harris, R.J.1
  • 12
    • 84986060744 scopus 로고
    • Irish Marketing Surveys commissioned by The Department of Health, Dublin.
    • Health Promotion Unit (1994), AIDS Awareness Survey, Irish Marketing Surveys commissioned by The Department of Health, Dublin.
    • (1994) AIDS Awareness Survey
  • 13
    • 0027516880 scopus 로고
    • Back to complacency: AIDS in the Australian Press, March-September 1990
    • Lupton, D., Chapman, S. and Wong, W.L. (1993), “Back to complacency: AIDS in the Australian Press, March-September 1990”, Health Education Research Theory and Practice, Vol. 8 No. 1, pp. 5-17.
    • (1993) Health Education Research Theory and Practice , vol.8 , pp. 5-17
    • Lupton, D.1    Chapman, S.2    Wong, W.L.3
  • 14
    • 0030887317 scopus 로고    scopus 로고
    • Sexual behaviour and sex education in Irish school-going teenagers
    • MacHale, E. and Newell, J. (1997), “Sexual behaviour and sex education in Irish school-going teenagers”, International Journal of STD and AIDS, Vol. 8, pp. 196-200.
    • (1997) International Journal of STD and AIDS , vol.8 , pp. 196-200
    • MacHale, E.1    Newell, J.2
  • 16
    • 0025045263 scopus 로고
    • The role of mass media in changing health related behaviour: a critical appraisal of two models
    • Redman, S., Spencer, E.A. and Sanson-Fisher, R.W. (1990), “The role of mass media in changing health related behaviour: a critical appraisal of two models”, Health Education Research Theory and Practice, Vol. 5 No. 1, pp. 85-94.
    • (1990) Health Education Research Theory and Practice , vol.5 , pp. 85-94
    • Redman, S.1    Spencer, E.A.2    Sanson-Fisher, R.W.3
  • 17
    • 0005811666 scopus 로고
    • Television and health: images and impact
    • in Atkin, C. and Wallack, L. (Eds), Sage Publications, Newbury Park, CA, Ch. 8
    • Signorelli, N. (1990), “Television and health: images and impact”, in Atkin, C. and Wallack, L. (Eds), Mass Communication and Public Health: Complexities and Conflicts, Sage Publications, Newbury Park, CA, Ch. 8, pp. 96-128.
    • (1990) Mass Communication and Public Health: Complexities and Conflicts , pp. 96-128
    • Signorelli, N.1
  • 18
    • 0003196248 scopus 로고
    • Choosing audience segmentation strategies and methods for health communication
    • in Maibach, E. and Parrott, R.L. (Eds), Sage Publications, Thousand Oaks, CA, Ch. 10
    • Slater, M.D. (1995), “Choosing audience segmentation strategies and methods for health communication”, in Maibach, E. and Parrott, R.L. (Eds), Designing Health Messages: Approaches from Communication Theory and Public Health Practice, Sage Publications, Thousand Oaks, CA, Ch. 10, pp. 186-98.
    • (1995) Designing Health Messages: Approaches from Communication Theory and Public Health Practice , pp. 186-198
    • Slater, M.D.1
  • 19
    • 84970160068 scopus 로고
    • The self in relation to mass media representations of HIV and AIDS - match or mismatch?
    • Stokedale, J.E., Dockrell, J.E. and Wells, A.J. (1989) “The self in relation to mass media representations of HIV and AIDS - match or mismatch?”, Health Education Journal, Vol. 48 No. 3, pp. 121-30.
    • (1989) Health Education Journal , vol.48 , pp. 121-130
    • Stokedale, J.E.1    Dockrell, J.E.2    Wells, A.J.3
  • 21
    • 0037914505 scopus 로고
    • What is the relevance of sociology for health promotion?
    • in Bunton, R. and MacDonald, G. (Eds), Routledge, London, Ch. 3
    • Thorogood, N. (1992), “What is the relevance of sociology for health promotion?”, in Bunton, R. and MacDonald, G. (Eds), Health Promotion Disciplines and Diversity, Routledge, London, Ch. 3, pp. 42-65.
    • (1992) Health Promotion Disciplines and Diversity , pp. 42-65
    • Thorogood, N.1
  • 23
    • 0040951291 scopus 로고
    • Mass media and health promotion: promise, problems and challenge
    • in Atkin, C. and Wallack, L. (Eds), Sage Publications, Newbury Park, CA, Ch. 2
    • Wallack, L. (1990), “Mass media and health promotion: promise, problems and challenge”, in Atkin, C. and Wallack, L. (Eds), Mass Communication and Public Health: Complexities and Conflicts, Sage Publications, Newbury Park, CA, Ch. 2, pp. 41-51.
    • (1990) Mass Communication and Public Health: Complexities and Conflicts , pp. 41-51
    • Wallack, L.1
  • 24
    • 11544303465 scopus 로고
    • The subject of AIDS
    • in Aggleton, P., Hart, G. and Davies, P. (Eds), Falmer Press/Taylor Francis, London.
    • Watney, S. (1988), “The subject of AIDS”, in Aggleton, P., Hart, G. and Davies, P. (Eds), AIDS: Social Representations, Social Practices, Falmer Press/Taylor Francis, London.
    • (1988) AIDS: Social Representations, Social Practices
    • Watney, S.1
  • 27
    • 0027373264 scopus 로고
    • A re-assessment of health education on HIV/AIDS for young heterosexuals
    • Wight, D. (1993), “A re-assessment of health education on HIV/AIDS for young heterosexuals”, Health Education Research Theory and Practice, Vol. 8 No. 4, pp. 473-83.
    • (1993) Health Education Research Theory and Practice , vol.8 , pp. 473-483
    • Wight, D.1
  • 28
    • 21444445876 scopus 로고
    • AIDS news and news cultures
    • in Downing, J. Mohammadi, V. and Srebeni-Mohammadi, A. (Eds), Sage Publications, Newbury Park, CA.
    • Williams, K. and Miller, D. (1995), “AIDS news and news cultures”, in Downing, J. Mohammadi, V. and Srebeni-Mohammadi, A. (Eds), Questioning the Media: A Critical Introduction, Sage Publications, Newbury Park, CA.
    • (1995) Questioning the Media: A Critical Introduction
    • Williams, K.1    Miller, D.2
  • 29
    • 0029800624 scopus 로고    scopus 로고
    • Sources of HIV information among injecting drug users: association with gender, ethnicity, and risk behaviour
    • Wolitski, R.J., Fishbein, M., Johnson, W.D., Schnell, D.J., Esacove, A. and The Aids Community Demonstration Projects (1996), “Sources of HIV information among injecting drug users: association with gender, ethnicity, and risk behaviour”, AIDS Care, Vol. 8 No. 5, pp. 541-55.
    • (1996) AIDS Care , vol.8 , pp. 541-555
    • Wolitski, R.J.1    Fishbein, M.2    Johnson, W.D.3    Schnell, D.J.4    Esacove, A.5


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.