Marketing as a form of adaptation: empirical evidence from a developing economy

Marketing Intelligence & Planning

Volumn 18, Issue 5, 2000, Pages 256-272

  Mavondo, Felix T ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Developing country; Marketing environment; Marketing strategy; Organizational performance

Indexed keywords

EID: 84986014784     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010343955     Document Type: Article

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