Developing a community image program: An essential function of business communication

Management Decision

Volumn 37, Issue 3, 1999, Pages 289-295

  Wells, Barron ^a   Spinks, Nelda ^a  

^a UNIVERSITY OF LOUISIANA AT LAFAYETTE   (United States)

Author keywords

Communications; Corporate communications; Corporate image; Organizations

Indexed keywords

EID: 84986009644     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749910264523     Document Type: Article

References (8)

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