Identifying the Coarse and Fine Structures of Market Segments

Decision Sciences

Volumn 19, Issue 4, 1988, Pages 830-847

  Dowling, Grahame R ^a   Midgley, David F ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

!Market Segmentation.

Indexed keywords

EID: 84985822209     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5915.1988.tb00306.x     Document Type: Article

References (24)

1. Overlapping clustering: A new method for product positioning
2. The innovative communicator in the diffusion process
3. Mixture model tests of cluster analysis: Accuracy of four agglomerative hierarchical methods
4. Unresolved problems in cluster analysis
5. A note on the reliability of certain clustering algorithms
6. Market definition and segmentation using fuzzy clustering methods
7. Fashion adoption: A rebuttal of the trickle down theory
8. Some methods for classification and analysis of multivariate observations
9. Practical problems in a method of cluster analysis
10. Patterns of interpersonal information seeking for the purchase of a symbolic product
11. Measurement problems in cluster analysis
12. Cluster analysis in marketing research: Review and suggestions for applications
13. Analyzing fashion life cycles—Principles and perspectives
14. The application and misapplication of factor analysis in marketing research
15. Issues and advances in segmentation research