Customer involvement through social media: The cases of some telecommunication firms

Journal of Open Innovation: Technology, Market, and Complexity

Volumn 1, Issue 1, 2015, Pages

  Della Corte, Valentina ^a   Iavazzi, Alessandra ^a   D'Andrea, Chiara ^a  

^a UNIVERSITY OF NAPLES FEDERICO II   (Italy)

Author keywords

Interactive marketing; Open innovation; Telecommunication sector; User innovation

Indexed keywords

EID: 84984984209     PISSN: None     EISSN: 21998531     Source Type: Journal    
DOI: 10.1186/s40852-015-0011-y     Document Type: Article

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