Media researchers must understand the audience too

European Journal of Public Health

Volumn 26, Issue 4, 2016, Pages 534-535

  Leask, Julie ^a  

^a UNIVERSITY OF SYDNEY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

COMPREHENSION; HUMAN;

COMPREHENSION; HUMANS;

EID: 84984669551     PISSN: 11011262     EISSN: 1464360X     Source Type: Journal    
DOI: 10.1093/eurpub/ckw003     Document Type: Note

References (5)

1. Brotherton JML. Human papillomavirus vaccination: where are we now? J Paediatr Child Health 2014;50:959-65.
2. Leask J, Chapman S, Hawe P, Burgess M. What maintains parental support for vaccination when challenged by anti-vaccination messages? A qualitative study. Vaccine 2006;24:7238-45.
3. Hall S. Encoding and Decoding in the Television Discourse. Occasional Paper No. 7, Birmingham: CCCS.
4. Dunn AG, Leask J, Zhou X, et al. Associations between exposure to and expression of negative opinions about human papillomavirus vaccines on social media: an observational study. J Med Internet Res. 2015;17:e144
5. Sandman PM. Responding to Community Outrage: Strategies For Effective Risk Communication. Fairfax, VA: American Industrial Hygiene Association, 1993.