Evaluation metrics for persuasive NLP with Google AdWords

Proceedings of the 7th International Conference on Language Resources and Evaluation, LREC 2010

Volumn , Issue , 2010, Pages 3459-3463

  Guerini, Marco ^a   Strapparava, Carlo ^a   Stock, Oliviero ^a  

^a ITC IRST   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

APPLIED FIELD; COMMERCIAL TOOLS; EVALUATING SYSTEMS; EVALUATION METRICS; IMAGE-BASED; PILOT EXPERIMENT;

EID: 84983570335     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (5)

1. B. J. Fogg. 2009. Creating persuasive technologies: an eight-step design process. In Proceedings of the 4th International Conference on Persuasive Technology.
2. M. Guerini, O. Stock, and C. Strapparava. 2008. Valentino: A tool for valence shifting of natural language texts. In Proceedings of LREC 2008, Marrakech, Morocco.
3. E. Reiter, S. Sripada, and R. Robertson. 2003. Acquiring correct knowledge for natural language generation. Journal of Artificial Intelligence Research, 18:491-516.
4. R. Snow, B. OConnor, D. Jurafsky, and A. Ng. 2008. Cheap and fast but is it good? evaluating non-expert annotations for natural language tasks. In Proceedings of the 2008 Conference on Empirical Methods in Natural Language Processing, Honolulu, Hawaii.
5. C. Strapparava, A. Valitutti, and O. Stock. 2007. Affective text variation and animation for dynamic advertisement. In Proccedings of 2nd International Conference on Affective Computing and Intelligent Interaction (ACII2007), Lisboa, Portugal.