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R&D Management
Volumn 17, Issue 3, 1987, Pages 175-189
What makes a new product a winner: Success factors at the project level.
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EID: 84982734928     PISSN: 00336807     EISSN: 14679310     Source Type: Journal    
DOI: 10.1111/j.1467-9310.1987.tb00052.x     Document Type: Article
Times cited : (127)
References (28)
  • 14
    • 84982763861 scopus 로고
    • ‘New product failure rates—facts and fallacies. Research Management. 9–13, September.
    • (1979)
    • Crawford, C.M.1
  • 15
    • 84982761773 scopus 로고
    • ‘Managing Our Way to F. Economic Decline. Harvard Business Review. July‐August
    • (1980) , pp. 67-77
    • Hayes, R.H.1    Abemathy, W.J.2
  • 16
    • 84982721390 scopus 로고
    • New Product Winners and Losers. Conference Board report no. 773.
    • (1980)
    • Hopkins, D.S.1
  • 20
    • 84982662682 scopus 로고
    • The New Product Learning Cycle, Research Report Series, Innovation and Entrepreneurship Institute, School of Business Administration, University of Miami, Coral Gables, Florida, February, 85–101.
    • (1985)
    • Maidique, M.A.1    Firger, B.J.2
  • 26
    • 84982681029 scopus 로고
    • ‘Factors influencing innovation success at the project level. Research Management.,. May
    • (1976) , pp. 15-20
    • Rubenstein, A.H.1
  • 27
    • 84982683887 scopus 로고
    • New Product Success in Business/Industrial Markets: A Buyer‐Seller Perspective. Institute for the Study of Business Markets. Penn State University. Report #1.
    • (1985)
    • Wilson, D.T.1
  • 28
    • 84982746546 scopus 로고
    • An Exploratory Study of New Industrial Product Performance. Institute for the Study of Business Markets. Penn States University. Report #6.
    • (1985)
    • Yoon, E.1    Lilien, G.L.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.