Essence: Advertising and editorial content

Howard Journal of Communications

Volumn 7, Issue 3, 1996, Pages 221-229

  Mastin, Teresa ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Advertising; African American women's health issues; Editorial content; Essence magazine; Tobacco use; Women's magazines

Indexed keywords

EID: 84981523028     PISSN: 10646175     EISSN: 10964649     Source Type: Journal    
DOI: 10.1080/10646179609361726     Document Type: Article

References (19)

1. 1995. Advertising fact book. Total measured U.S. ad spending by category and media. Advertising Age, 66:17
2. 1993. Bacon's Magazine Directory, (41st ed.), Chicago:Bacon's Information.
3. Cunningham, M. A., 1986. Consumer magazines and the tobacco habit. Marketing and Media Decisions, 21:868890
4. Dougherty, P. H., 1988. Cigarette maker cuts off agency that made smoking‐ban TV ads. The New York Times, April 6:1
5. Ferris, J., 1994. Butt out:Publishers and their tobacco habit. Columbia Journalism Review, 32:16–18.
6. Hahn, R. A., Teutsch, S. M., Rothenburg, R. B., and Marks, J. S., 1990. Excess deaths from nine chronic diseases in the United States. Journal of the American Medical Association, 264:2654–2660.
7. Health United States. 1993. United States Department of Health, Education, and Welfare Public Health Service., Rockville, Md:Health Resources Administration. National Center for Health Statistics.
8. Hochwald, L., 1993. Tobacco ads still smoking. Folio:The Magazine for Magazine Management, January 1:17–18.
9. Hovey, S., 1994. Why circ doesn't work. Folio:The Magazine for Magazine Management, February 15:46–47. 100
10. Kessler, L., 1989. Women's magazine's coverage of smoking‐related health hazards. Journalism Quarterly, 66:316–322. 445
11. Klingel, J., 1988. The economics of magazine publishing. Folio:The Magazine for Magazine Management, April:118–125.
12. Leading National Advertisers, Inc. Competitive Media. January‐December 1993. LNA/MediaWatch Multi‐Media Service, January‐December, Ad$Summary
13. 1993. Mortality Trends for Selected Smoking‐Related Cancers and Breast Cancer—U.S. 1950–1990. Journal of the American Medical Association, 270:2541–2543.
14. Otten, M. W., Teutsch, S. M., Williamson, D. W., and Marks, J. S., 1990. The effect of known risk factors on the excess mortality of black adults in the United States. Journal of the American Medical Association, 263:845–851.
15. Potter, C., 1995. Targeting and reaching the black consumer. The Crisis, 102:14–17.
16. Steinem, G., 1990. Sex, lies and advertising. Ms., 1:18–28.
17. Stempel, G. H., III. 1989. “ Statistical designs for content analysis ”. In Research methods in mass communication, Edited by:Stempel, G. H., III and Westley, B. H., 137–149. Englewood Cliffs, NJ:Prentice‐Hall.
18. U.S. Bureau of the Census. 1992. “ General population characteristics ”. In Census of population, 1990, Washington, DC:Author. (Table 18, CP‐1–1)
19. Warner, K. E., Goldenhar, L. M., and McLaughlin, C. G., 1992. Cigarette advertising and magazine coverage of the hazards of smoking:A statistical analysis. The New England Journal of Medicine, 326:305–309.