Challenges in Marketing Academic Conferences: A Pilot Study

Services Marketing Quarterly

Volumn 37, Issue 3, 2016, Pages 200-207

  Stevens, Robert ^a   Bressler, Martin ^a   Silver, Lawrence ^a  

^a SOUTHEASTERN OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Conference marketing; event marketing; event planning; service marketing

Indexed keywords

EID: 84978922963     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332969.2016.1184545     Document Type: Article

References (10)

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