New product development

The Marketing Book: Seventh Edition

Volumn , Issue , 2016, Pages 314-336

  Hart, Susan ^a,b  

^a DURHAM UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84977767995     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315890005     Document Type: Chapter

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