Strategic marketing of electronic resources

Acquisitions Librarian

Volumn 14, Issue 28, 2003, Pages 117-134

  Dillon, Dennis ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Electronic texts; Marketing; Relationship marketing

Indexed keywords

EID: 84977511885     PISSN: 08963576     EISSN: 1544435X     Source Type: Journal    
DOI: 10.1300/J101v14n28_07     Document Type: Article

References (15)

1. Drucker, Peter. “The Next Society," The Economist, Vol. 361, Issue 8246. November 3, 2001. Special Section p3.
2. Meldrum, Mike and Malcom McDonald. Key Marketing Concepts. (London: Macmillan Press LTD. 1995). 3.
3. Rogers, Everett. Diffusion of Innovation. (New York, Free Press of Glencoe, 1962).
4. Chaston, Ian. New Marketing Strategies. (London: Sage Publications LTF, 1999). 8.
5. Chaston, Ian. New Marketing Strategies. (London: Sage Publications LTF, 1999). 23.
6. http://www.crossref.org.
7. http://www.niso.org.
8. http://www.bisg.org.
9. Meldrum, Mike and Malcom McDonald. Key Marketing Concepts. (London: Macmillan Press LTD. 1995). 118.
10. Tenner, Edward. “From Slip to Chip," Harvard Magazine, November/December 1990. 52-57.
11. Dodge, John. “When Listening to Customers is the Wrong Thing to Do," PC Week. Vol 16, issue 45, November 8th, 1999. pg. 3.
12. Christensen, Clayton. The Innovators Dilemma: When New Technologies Cause Great Firms to Fail. (Boston: Harvard: Business School Press, 1997).
13. Schonfield, Erick. “Peter Drucker Interview," Business 2.0, October 2001. http://www.business2.com/articles/web/0,1653,17104,00.html.
14. Parasuraman, A.; Zeithaml, V. A.; Berry, L.L.; “SERVQUAL: a multiple item scale for measuring consumer perceptions of service quality," Journal of Retailing, 64 (1): 12-23.
15. Chaston, Ian. New Marketing Strategies. (London: Sage Publications LTF, 1999). 122-25.