Vertical disintegration of production and the rise of market for brands

Journal of Business Venturing Insights

Volumn 6, Issue , 2016, Pages 1-6

  Lechner, Christian ^a   Lorenzoni, Gianni ^b   Tundis, Enrico ^a  

^a FREE UNIVERSITY OF BOLZANO   (Italy)

^b UNIVERSITY OF BOLOGNA   (Italy)

Author keywords

Entrepreneurial opportunities; Market for brands; Vertical disintegration

Indexed keywords

EID: 84974627113     PISSN: None     EISSN: 23526734     Source Type: Journal    
DOI: 10.1016/j.jbvi.2016.05.002     Document Type: Article

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