Organizational motivation, opportunity and ability to measure marketing performance

Journal of Strategic Marketing

Volumn 13, Issue 4, 2005, Pages 241-259

  Clark, Bruce H ^a   Abela, Andrew V ^b   Ambler, Tim ^c  

^a NORTHEASTERN UNIVERSITY   (United States)

^b CATHOLIC UNIVERSITY OF AMERICA   (United States)

^c LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

Marketing metrics; Measurement systems; Organizational information processing; Performance measurement

Indexed keywords

EID: 84973246440     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540500338014     Document Type: Article

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