Analysis of Authorship in the Journal of Marketing 1960–1981

Journal of Marketing Education

Volumn 5, Issue 3, 1983, Pages 53-57

  Marquardt, Raymond A ^a   Murdock, Gene W ^a  

^a UNIVERSITY OF WYOMING   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84970247052     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347538300500311     Document Type: Article

References (5)

1. Engle, James F., Roger D. Blackwell and David T. Kollat (1978), Consumer Behavior, 3d ed., Hinsdale, IL: The Dryden Press.
2. Henry, William R. and E. Earl Burch (1974), “Institutional Contributions to Scholarly Journals of Business,” The Journal of Business, 47 (January), 56–66.
3. Kover, Arthur J. (1976), “Careers and Noncommunication: The Case of Academic and Applied Marketing Research,” Journal of Marketing Research, 13 (November), 339–344.
4. Moore, Laurence J. and Bernard W. Taylor, III (1980), “A Study of Institutional Publications in Business-Related Academic Journals, 1972–78,” Quarterly Review of Economics and Business, 20 (Spring), 87–97.
5. Yotopoulos, Pam A. (1961), “Institutional Affiliation of the Contributors to Three Professional Journals,” The American Economic Review, 51 (September), 665–670.