A General Theory of Marketing Ethics

Journal of Macromarketing

Volumn 6, Issue 1, 1986, Pages 5-16

  Hunt, Shelby D ^a   Vitell, Scott ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84970109540     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/027614678600600103     Document Type: Article

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