-
2
-
-
0001878819
-
A Paradigm for Developing Better Measures for Marketing Concepts
-
Churchill, Gilbert A, (1979). “ A Paradigm for Developing Better Measures for Marketing Concepts” Journal of Marketing Research, 16 64-73.
-
(1979)
Journal of Marketing Research
, vol.16
, pp. 64-73
-
-
Churchill, G.A.1
-
3
-
-
77449100364
-
Further Evidence on Response Sets and Test Design
-
Cronbach, Lee J. (1950). “Further Evidence on Response Sets and Test Design” Educational and Psychological Measurement, 10 (1): 3-31.
-
(1950)
Educational and Psychological Measurement
, vol.10
, Issue.1
, pp. 3-31
-
-
Cronbach, L.J.1
-
4
-
-
9744252667
-
How Should We Measure ‘Change’ — Or Should We?
-
Cronbach, Lee J., and L. Furby (1970). “How Should We Measure ‘Change’ — Or Should We?” Psychological Bulletin, 74 (1): 68-80.
-
(1970)
Psychological Bulletin
, vol.74
, Issue.1
, pp. 68-80
-
-
Cronbach, L.J.1
Furby, L.2
-
6
-
-
0011509874
-
Confirmatory Factor Analysis Models of Information Processing Strategies: An Alternative to Difference Scores
-
Donaldson, Gary (1983). “Confirmatory Factor Analysis Models of Information Processing Strategies: An Alternative to Difference Scores”. Psychological Bulletin, 94 (1). 143-51.
-
(1983)
Psychological Bulletin
, vol.94
, Issue.1
, pp. 143-151
-
-
Donaldson, G.1
-
7
-
-
84954981511
-
An Applied Service Marketing Theory
-
Gronroos, Christian (1982) “ An Applied Service Marketing Theory ” European Journal of Marketing, 16: 30-41.
-
(1982)
European Journal of Marketing
, vol.16
, pp. 30-41
-
-
Gronroos, C.1
-
8
-
-
0017486940
-
Response Bias in Surveys of Mental Health: An Empirical Investigation
-
Gore, Walter R, and Michael R. Geerkeen (1977). “Response Bias in Surveys of Mental Health: An Empirical Investigation”. American Journal of Sociology, 82 (6). 1, 289-317.
-
(1977)
American Journal of Sociology
, vol.82
, Issue.6
, pp. 289-317
-
-
Gore, W.R.1
Michael R., G.2
-
9
-
-
84952746455
-
Achieving Service Excellence in the Financial Services Industry
-
(Spring)
-
Jansen, Robert (1989) “Achieving Service Excellence in the Financial Services Industry”. National Productivity Review, 8 (Spring): 129-44.
-
(1989)
National Productivity Review
, vol.8
, pp. 129-144
-
-
Jansen, R.1
-
10
-
-
0001255382
-
Difference Score Measures of Organizational Behavior Variables: A Critique
-
Johns, Gary (1981) “Difference Score Measures of Organizational Behavior Variables: A Critique”. Organizational Behavior and Human Performance, 27. 443-63
-
(1981)
Organizational Behavior and Human Performance
, vol.27
, pp. 443-463
-
-
Johns, G.1
-
11
-
-
0009100719
-
The Impact of Trends in Service Operations on Food Service Delivery Systems
-
Jones, Peter (1988). “The Impact of Trends in Service Operations on Food Service Delivery Systems”. International Journal of Operations & Production Management, 8 (7): 23-30.
-
(1988)
International Journal of Operations & Production Management
, vol.8
, Issue.7
, pp. 23-30
-
-
Jones, P.1
-
12
-
-
0001836610
-
Classifying Service to Gain Strategic Marketing Insights
-
(Summer)
-
Lovelock, Christopher H. (1983). “ Classifying Service to Gain Strategic Marketing Insights” Journal of Marketing, 47 (Summer): 9-20.
-
(1983)
Journal of Marketing
, vol.47
, pp. 9-20
-
-
Lovelock, C.H.1
-
13
-
-
0002408510
-
A Conceptual Model of Service Quality and Its Implications for Future Research
-
(Fall)
-
Parasuraman, A., Valarie A Zeithaml, and Leonard L. Berry (1985) “A Conceptual Model of Service Quality and Its Implications for Future Research”. Journal of Marketing, 49 (Fall): 41-50.
-
(1985)
Journal of Marketing
, vol.49
, pp. 41-50
-
-
Parasuraman, A.1
Zeithaml, V.A.2
Leonard L., B.3
-
15
-
-
0001312089
-
SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality
-
(Spring)
-
(1988). “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality” Journal of Retailing, 64 (Spring): 12-37.
-
(1988)
Journal of Retailing
, vol.64
, pp. 12-37
-
-
-
16
-
-
0000345055
-
The Great Response Style Myth
-
Roser, L. G. (1965). “The Great Response Style Myth”. Psychological Bulletin, 63: 129-56.
-
(1965)
Psychological Bulletin
, vol.63
, pp. 129-156
-
-
Roser, L.G.1
-
18
-
-
85005683247
-
Evaluating Equity in the Marital Relationship: An Alternative Approach
-
Schumm, Walter R., and Julia E. Kirn (1982). “Evaluating Equity in the Marital Relationship: An Alternative Approach”, Psychological Reports, 51: 759-62.
-
(1982)
Psychological Reports
, vol.51
, pp. 759-762
-
-
Schumm, W.R.1
Julia E., K.2
-
20
-
-
0001813632
-
The Strategic Management of Service Quality
-
Thompson, Phillip, Glenn DeSouza, and Bradley Gale (1985). “The Strategic Management of Service Quality”. Quality Progress, 8 (6): 20-25.
-
(1985)
Quality Progress
, vol.8
, Issue.6
, pp. 20-25
-
-
Thompson, P.1
Glenn, D.S.2
Bradley, G.3
-
21
-
-
0038571481
-
A General Linear Model for Studying Growth
-
Werts, Charles E., and Robert L. Linn (1970). “A General Linear Model for Studying Growth”. Psychological Bulletin, 73 (1): 17-22.
-
(1970)
Psychological Bulletin
, vol.73
, Issue.1
, pp. 17-22
-
-
Werts, C.E.1
Robert L., L.2
-
22
-
-
0000660705
-
Controlling for Acquiescence Response Set in Scale Development
-
Winkler, John D., David E. Kanouse, and John E. Ware, Jr. (1982). “Controlling for Acquiescence Response Set in Scale Development”. Journal of Applied Psychology, 67 (5): 555-61.
-
(1982)
Journal of Applied Psychology
, vol.67
, Issue.5
, pp. 555-561
-
-
Winkler, J.D.1
David E., K.2
John E., W.J.3
|