International marketing strategies of Chinese multinationals: The experience of bird, haier, and TCL

Chinese Multinationals

Volumn , Issue , 2008, Pages 99-126

  Zuohao, Hu ^a   Gao, Wang ^a  

^a Tsinghua University   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84969705180     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1142/9789812835017_0005     Document Type: Chapter

References (10)

1. Douglas, S.P. and Craig C.S. (1995). Global Marketing Strategy. New York: McGraw-Hill.
2. Hu Zuohao (2002). Guoji ying xiao de liang ge liupai: biaozhunhua guandian dui shiying hua guandian” (Two Schools in International Marketing: Standardization Viewpoint Versus Accommodation Viewpoint). nan kai guanli pinglun, di 5 juan di 5 qi, 29-35 ye Nankai Business Review, Vol. 5, pp. 29-35.
3. Johanson, J. and Vahlne, J.E. (1977). The International Process of the Firm: A Model of Knowledge Development and Increasing Foreign Market Commitment. Journal of International Business Studies, 8 (1), 23-32.
4. Keegan, W.J. (1999). Global Marketing Management, 6th ed. New Jersey: Prentice-Hall.
5. Perlmutter, H.V. (1969). The Tortuous Evolution of the Multinational Corporation. Columbia Journal of World Business, 4 (1-2), 9-18.
6. Root F.R. (1994). Entry Strategies for International Markets. New York: Lexington Books.
7. Wang Zhile (ed.) (2004). Zouxiang shijie de zhongguo kuaguogongsi (Chinese Multinational Enterprises which Go Global). Zhongguo shangye chubanshe, Beijing: China Commercial Press.
8. Wang Yuanyue and Ji Jiangyue (2003). Chaoyue zhongguo qiye chengzhang jixian de TCL (TCL — An Enterprise Surpassing the Growth Limit of Chinese Enterprises). Gongye daxue chubanshe.
9. Zeng Zhonglu (ed.) (2003). Zhongguo qiye kuaguo jingying (Chinese Enterprises’ Multinational Management: Policy Making, Management, and Case Analysis). Guangdong jingji chubanshe.
10. Sun Jian (2003). Haierde qiye zhanlue (Haier’s Enterprise Strategy). Qiyeguanli chubanshe, Beijing: Enterprise Management Publishing House.