Needs and gratifications for interactive TV implications for designers

Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

Volumn , Issue , 2003, Pages

  Livaditi, J ^a   Vassilopoulou, K ^a   Lougos, C ^a   Chorianopoulos, K ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

interactive TV applications; media content; uses and gratifications theory

Indexed keywords

DIGITAL TELEVISION; TELEVISION APPLICATIONS;

COMMUNICATION SERVICE; DIGITAL TV; DIGITAL TV APPLICATIONS; EMPIRICAL STUDIES; INTERACTIVE TV; MEDIA CONTENT; USES AND GRATIFICATIONS; USES AND GRATIFICATIONS THEORIES;

INTERACTIVE TELEVISION;

EID: 84969549328     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2003.1174237     Document Type: Conference Paper

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