Investigating User Perceptions of HRI: A Marketing Approach

ACM/IEEE International Conference on Human-Robot Interaction

Volumn 02-05-March-2015, Issue , 2015, Pages 15-16

  Barnett, Willy ^a   Keeling, Kathy ^a   Gruber, Thorsten ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

methodology; service design; service logic; service marketing; user value

Indexed keywords

COMMERCE; DECISION MAKING; MAN MACHINE SYSTEMS; MARKETING; ROBOTS;

METHODOLOGY; SERVICE DESIGN; SERVICE LOGIC; SERVICE MARKETING; USER VALUE;

HUMAN ROBOT INTERACTION;

EID: 84969220099     PISSN: None     EISSN: 21672148     Source Type: Conference Proceeding    
DOI: 10.1145/2701973.2702037     Document Type: Conference Paper

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4. G. Zaltman, "Rethinking market research: putting people back in," J. Mark. Res., pp. 424-437, 1997.