Sustainability as a marketing tool: To be or to appear to be?

Business Horizons

Volumn 59, Issue 4, 2016, Pages 421-429

  Baldassarre, Fabrizio ^a   Campo, Raffaele ^a  

^a UNIVERSITY OF BARI   (Italy)

Author keywords

Accountability; Communication; Ethics; Marketing; Sustainability

Indexed keywords

EID: 84969219596     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2016.03.005     Document Type: Article

References (19)

1. Barrett S.R.H., Speth R.L., Eastham D.E., Dedoussi I.C., Ashok A., Malina R., et al. Impact of the Volkswagen emissions control defeat device on US public health. Environmental Research Letters 2015, 10(11):1-10.
2. Cycling News. (2012, January 28). Bartali honoured for saving Jews during the Holocaust. Available at http://www.cyclingnews.com/news/bartali-honoured-for-saving-jews-during-the-holocaust/. http://www.cyclingnews.com/news/bartali-honoured-for-saving-jews-during-the-holocaust/.
3. Davies G., Chun R., da Silva R.V., Roper S. Corporate reputation and competitiveness 2003, Routledge, New York.
4. Ewing, J. (2015, October 28). Volkswagen, hit by emissions scandal, posts its first loss in years. The New York Times. Retrieved December 22, 2015, from http://www.nytimes.com/2015/10/29/business/international/volkswagen-earnings-q3.html. http://www.nytimes.com/2015/10/29/business/international/volkswagen-earnings-q3.html.
5. Folkes V.S., Kamins M.A. Effects of information about firms' ethical and unethical actions on consumers' attitudes. Journal of Consumer Psychology 1999, 8(3):243-259.
6. Frenkel S.J., Scott D. Compliance, collaboration, and codes of practice. California Management Review 2002, 45(1):29-49.
7. International Movement of People Affected by Vale. (2012). The Vale 2012 unsustainability report. Retrieved August 5, 2015, from https://atingidospelavale.files.wordpress.com/2012/06/relatorio-insustentabilidade-vale-2012_en1.pdf. https://atingidospelavale.files.wordpress.com/2012/06/relatorio-insustentabilidade-vale-2012_en1.pdf.
8. Jones P., Clarke-Hill C., Comfort D., Hillier D. Marketing and sustainability. Marketing Intelligence and Planning 2008, 26(2):123-130.
9. Kumar V., Rahman Z., Kazmi A.A., Goyal P. Evolution of sustainability as marketing strategy: Beginning of new era. Procedia-Social and Behavioral Sciences 2012, 37:482-489.
10. Lamming R.C., Caldwell N.D., Phillips W. A conceptual model of value-transparency in supply. European Management Journal 2006, 24(2/3):206-213.
11. Lewis S. Reputation and corporate responsibility. Journal of Communication Management 2003, 7(4):356-366.
12. Mead, R. (2010, March 29). The Prince of Solomeo: The cashmere utopia of Brunello Cucinelli. The New Yorker. Available at http://www.newyorker.com/magazine/2010/03/29/the-prince-of-solomeo. http://www.newyorker.com/magazine/2010/03/29/the-prince-of-solomeo.
13. Miles M.P., Covin J.G. Environmental marketing: A source of reputational, competitive, and financial advantage. Journal of Business Ethics 2000, 23(3):299-311.
14. Ministero del Lavoro e delle Politiche Sociali. (n.d.). Responsabilità sociale delle imprese: Esempi di buone pratiche italiane. Retrieved December 31, 2015, from http://www.bilanciosociale.it/file/RSI_Esempi_buone_pratiche_italiane.pdf. http://www.bilanciosociale.it/file/RSI_Esempi_buone_pratiche_italiane.pdf.
15. Newell S.J., Goldsmith R.E., Banzhaf E.J. The effect of misleading environmental claims on consumer perceptions of advertisements. Journal of Marketing Theory and Practice 1998, 6(2):48-60.
16. Nonaka I. The knowledge-creating company. Harvard Business Review 1991, 69(6):96-104.
17. Porter M.E., van der Linde C. Toward a new conception of the environment-competitiveness relationship. The Journal of Economic Perspective 1995, 9(4):97-118.
18. Public Eye Awards. (2015, January 23). Chevron wins the Public Eye Lifetime Award, and The Yes Men bury the "demon of Davos." Retrieved August 5, 2015, from http://publiceye.ch/pressrelease-23-1-2015/. http://publiceye.ch/pressrelease-23-1-2015/.
19. Tixier M. Soft vs. hard approach in communicating on corporate social responsibility. Thunderbird International Business Review 2003, 45(1):71-91.