Rethinking Scale

California Management Review

Volumn 35, Issue 1, 1992, Pages 7-29

  Peters, Tom ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84968136689     PISSN: 00081256     EISSN: 21628564     Source Type: Journal    
DOI: 10.2307/41166710     Document Type: Article

References (28)

1. James O’Toole, “Big or Small,” unpublished paper, 1991.
2. Rich Karlgaard, “Unstoppable Bill Gates,” Upside (April 1992), p. 73.
3. Gene Bylinsky, “Biotech Firms Tackle the Giants,” Fortune, August 12, 1991, pp. 73, 78, 79.
4. Are Fewer Banks Better?” Business Week, August 17, 1992, p. 92.
5. “Two-bit Labs Can’t Make Megabucks Materials,” Business Week, July 29, 1991, p. 88.
6. William Glasgall, “Ready, Set, Merge,” Business Week, July 29, 1991, p. 24.
7. Fuhrman, “Papa Siemens,” Forbes (May 1990), p. 100.
8. Michael Porter, “Europe’s Companies After 1992,” The Economist (1990), p. 18.
9. Paul Geroski, “On Diversity and Scale—Extant Firms and Extinct Goods?” Sloan Management Review (Fall 1989), pp. 75, 81.
10. Joel Kotkin, “Creators of the New Japan,” Inc. (October 1990), p. 96.
11. Patricia Silverstein, “Small Businesses Expand Workforce, Help Boost Economy,” Rocky Mountain News, February 2, 1992, p. 124.
12. San Francisco Chronicle, July 16, 1992, p. Bl.
13. Gary S. Becker, “Actually, Small-Fry Nations Can Do Just Fine,” Business Week, October 1, 1990, p. 20.
14. Richard Preston, American Steel: Hot Metal Men and the Resurrection of the Rust Belt (Englewood Cliffs, NJ: Prentice-Hall, 1991).
15. Think of the 1992 Company; Size Alone May Not Help Companies to Prosper in Europe’s Single Market,” The Economist, January 20, 1990, p. 16.
16. The Incredible Shrinking Company,” The Economist, December 15, 1990, p. 65.
17. William J. Holstein with Kevin Kelly, “Little Companies, Big Exports,” Business Week, April 13, 1992, p. 70.
18. Mark Swed, “Sleeping Giants and Nimble Dwarfs,” Connoisseur (November 1988), p. 49.
19. Mario Vargas Llosa, “Questions of Conquest: What Columbus Wrought, and What He Did Not,” Harper’s (December 1990), p. 49.
20. “Study of Top-Performing Companies,” A.T. Kearney, 1991.
21. Brian Dumaine, “Those Highflying PepsiCo Managers,” Fortune, April 10, 1989, p. 79.
22. C. Gordon Bell, “The Fewer Engineers Per Project, the Better,” IEEE Spectrum, February 1989, p. 22.
23. What Makes Yoshio Invent,” The Economist, January 12, 1991, p. 61.
24. Regis McKenna, “Marketing in an Age of Diversity,” Harvard Business Review (September/October 1988), pp. 91, 92, 93.
25. Ron Wolf, “Q&A: The Fall of Big Blue,” San Jose Mercury News, February 6, 1989, p. 6D.
26. Gary Hamel and C.K. Prahalad, “Corporate Imagination and Expeditionary Marketing,” Harvard Business Review (July/August 1991), p. 85.
27. David J. Rogers, “Ride a Small Horse: The Business Wisdom of Genghis Khan,” Success (June 1988), p. 16.
28. Gunnar Hedlund, “Milking Cows Versus Going Hunting: Conceptions of Corporate Strategies,” unpublished paper, December 9, 1987.