Using Mobile Phones for Survey Research: A Comparison with Fixed Phones

International Journal of Market Research

Volumn 51, Issue 5, 2009, Pages 1-16

  Vicente, Paula ^a   Reis, Elizabeth ^a   Santos, Maria ^a  

^a INSTITUTO UNIVERSITÁRIO DE LISBOA ISCTE IUL   (Portugal)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84966409204     PISSN: 14707853     EISSN: 25152173     Source Type: Journal    
DOI: 10.1177/147078530905100509     Document Type: Article

References (22)

1. Brick J., Brick P., Dipko S., Presser S., Tucker C., & Yuan Y., (2007) Cell phone feasibility in the US: sampling and calling cell numbers versus fixed numbers. Public Opinion Quarterly, 71, 1, pp. 23–29.
2. Callegaro M., & Poggio T., (2004) Where can I call you? The mobile phone revolution and its impact on survey research and coverage error: a discussion of the Italian case. Paper presented at the 6th International Conference on Logic and Methodology, Amsterdam, Netherlands, 16–20 August.
3. Chang L., & Krosnick J., (2008) National surveys via RDD telephone interviewing vs the internet: comparing sample representativeness and response quality. Working paper. Retrieved from www.knowledgenetworks.com/ganp/docs/RDD%20vs%20web.pdf. Accessed 30 July 2009.
4. Dipko S., Brick P., Brick J., & Presser S., (2005) An investigation of response difference between cell phone and landline interviews. Paper presented at the Annual Conference of the American Association for Public Opinion Research, Miami Beach, Florida, 12–15 May.
5. EU Statistics (2007) Special Eurobarometer 274: E-Communications Households Survey. Retrieved from http://ec.europa.eu/public_opinion/archives/ebs/ebs_274_sum_en.pdf. Accessed 22 November 2007.
6. Fricker S., Galesic M., Tourangeau R., & Yan T., (2005) An experimental comparison of web and telephone surveys. Public Opinion Quarterly, 69, 3, pp. 370–392.
7. Groves R., Biemer P., Lyberg L., Massey J., Nicholls W., & Waksberg J., (eds) (1988) Telephone Survey Methodology. New York: Wiley.
8. ICC/ESOMAR (2007) International Code on Market and Social Research. Retrieved from www.esomar.org/index.php/codes-guidelines.html. Accessed 6 December 2007.
9. Jäckle A., & Roberts C., (2007) Assessing the effect of data collection mode on measurement. Paper presented at the 56th Session of the International Statistical Institute, Lisbon, Portugal, 22–29 August.
10. Krosnick J., (1991) Response strategies for coping with the cognitive demands of attitude measures in surveys. Applied Cognitive Psychology, 5, 3, pp. 213–236.
11. Krosnick J., Holbrook A., Berent M., Carson R., Hanemann W., Kopp R., Mitchell R., Presser S., Ruud P., Smith V., Moody W., Green M., & Conaway M., (2002) The impact of ‘no opinion’ response options on data quality: non-attitude reduction or an invitation to satisfice? Public Opinion Quarterly, 66, 3, pp. 371–403.
12. Kuusela V., & Notkola V., (1999) Survey quality and mobile phones. Paper presented at the International Conference on Survey Nonresponse, Portland, 28–31 October.
13. Kuusela V., & Simpanen M., (2002) Effects of mobile phones on telephone survey practices and results. Paper presented at the International Conference on Intelligent Computing, Copenhagen, Denmark, 18–20 July.
14. Lavrakas P., Shuttles C., Steeh C., & Fienberg H., (2007) The state of surveying cell phone numbers in the United States: 2007 and beyond. Public Opinion Quarterly, 71, 5, pp. 840–854.
15. Link M., Battaglia M., Frankel M., Osborn L., & Mokdad A., (2007) Reaching the US cell phone generation: comparison of cell phone survey results with an ongoing landline telephone survey. Public Opinion Quarterly, 71, 5, pp. 814–839.
16. Littlechild S., (2006) Mobile terminations charges: calling party pays versus receiving party pays. Telecommunications Policy, 30, 5–6, pp. 242–277.
17. MRS, (2005) Code of Conduct. Retrieved from www.mrs.org.uk/standards/codeconduct.htm. Accessed 6 December 2007.
18. Nathan G., (2001) Telesurvey methodologies for household surveys: a review and some thoughts for the future. Survey Methodology, 27, 1, pp. 7–31.
19. Organisation for Economic Co-operation and Development (OECD) (2000) Cellular Mobile Pricing Structures and Trends, 19 May. Retrieved from www.oecd.org/dataoecd/54/42/2538118.pdf. Accessed 3 May 2007.
20. Roy G., & Vanheuverzwyn A., (2002) Mobile phone in sample surveys. Paper presented at the International Conference on Intelligent Computing, Copenhagen, Denmark, 18–20 July.
21. Tucker C., Brick J.M., & Meekins B., (2007) Household telephone service and usage patterns in the United States in 2004: implications for telephone samples. Public Opinion Quarterly, 71, 1, pp. 3–22.
22. Vehovar V., Belak E., Batagelj Z., & Cikic S., (2004) Mobile phone surveys: the Slovenian case study. Metodoloski zvezki, 1, 1, pp. 1–19.