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Volumn 31, Issue 1, 1992, Pages 30-35

A Benefit-based Segmentation of a Nonresident Summer Travel Market

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EID: 84965484714     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/004728759203100107     Document Type: Article
Times cited : (202)

References (16)
  • 1
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    • Travel Market Segmentation and the Implementation of Market Strategies
    • Bryant, B., and A.Morrison (1980). “Travel Market Segmentation and the Implementation of Market Strategies.” Journal of Travel Research, 18(3): 2-8.
    • (1980) Journal of Travel Research , vol.18 , Issue.3 , pp. 2-8
    • Bryant, B.1    Morrison, A.2
  • 3
    • 0023073720 scopus 로고
    • Appealing to the Elusive Tourist: An Attribute Cluster Strategy
    • Davis, D., and B. Sternquist (1987). “Appealing to the Elusive Tourist: An Attribute Cluster Strategy.” Journal of Travel Research, 25(4): 25-31.
    • (1987) Journal of Travel Research , vol.25 , Issue.4 , pp. 25-31
    • Davis, D.1    Sternquist, B.2
  • 4
    • 0008336580 scopus 로고
    • A Look at the American Traveler: The U.S. Pleasure Travel Market Study
    • Dybka, Jerry (1987). “A Look at the American Traveler: The U.S. Pleasure Travel Market Study.” Journal of Travel Research, 25(3): 2-4.
    • (1987) Journal of Travel Research , vol.25 , Issue.3 , pp. 2-4
    • Dybka, J.1
  • 5
    • 0002161007 scopus 로고
    • Benefit Segmentation: A Decision Oriented Research Tool
    • (July
    • Haley, Russell (1968). “Benefit Segmentation: A Decision Oriented Research Tool.” Journal of Marketing, 23(July): 30-35.
    • (1968) Journal of Marketing , vol.23 , pp. 30-35
    • Haley, R.1
  • 9
    • 26144460912 scopus 로고
    • Segmenting Hotel and Business Customers: A Benefit Clustering Approach. In
    • P. Bloch,, C. Upah,, and V. Zeithaml, eds. Chicago: AMA Proceedings Series, pp.
    • Moller, K., J. Lehtinen, G. Rosenqvist, and K. Storbacka (1985). “Segmenting Hotel and Business Customers: A Benefit Clustering Approach.” In Services Marketing in a Changing Environment, P. Bloch, C. Upah, and V. Zeithaml, eds. Chicago: AMA Proceedings Series, pp. 72-76.
    • (1985) Services Marketing in a Changing Environment , pp. 72-76
    • Moller, K.1    Lehtinen, J.2    Rosenqvist, G.3    Storbacka, K.4
  • 10
    • 0022872920 scopus 로고
    • Vacation Market Segmentation: A Domain-Specific Value Approach
    • Oppedijk van Veen, W., and M. Verhallen (1986). “Vacation Market Segmentation: A Domain-Specific Value Approach.” Annals of Tourism Research, 13: 37-58.
    • (1986) Annals of Tourism Research , vol.13 , pp. 37-58
    • Oppedijk van Veen, W.1    Verhallen, M.2
  • 12
    • 0002883738 scopus 로고
    • Segmentation of the Senior Pleasure Travel Market
    • Shoemaker, Stowe (1989). “Segmentation of the Senior Pleasure Travel Market.” Journal of Travel Research, 27(3): 14-21.
    • (1989) Journal of Travel Research , vol.27 , Issue.3 , pp. 14-21
    • Shoemaker, S.1
  • 13
    • 0023482675 scopus 로고
    • Segmenting the Vacation Market by Novelty Seeking Role
    • Snepenger, David (1987). “Segmenting the Vacation Market by Novelty Seeking Role.” Journal of Travel Reseurch, 25(2): 8-12.
    • (1987) Journal of Travel Reseurch , vol.25 , Issue.2 , pp. 8-12
    • Snepenger, D.1
  • 15
    • 0022194548 scopus 로고
    • Step Two in Benefit Segmentation: Learning the Benefits Realized by Major Travel Markets
    • Woodside, A., and L. Jacobs (1985). “Step Two in Benefit Segmentation: Learning the Benefits Realized by Major Travel Markets.” Journal of Travel Research, 24(1): 7-13.
    • (1985) Journal of Travel Research , vol.24 , Issue.1 , pp. 7-13
    • Woodside, A.1    Jacobs, L.2
  • 16
    • 77955641456 scopus 로고
    • Some Practical Considerations in Market Segmentation. In
    • D. Scotton, R. Zallocco, eds. Chicago: AMA, pp.
    • Young, S., L. Ott, and B. Feigin (1980). “Some Practical Considerations in Market Segmentation.” In Readings in Market Segmentation, D. Scotton and R. Zallocco, eds. Chicago: AMA, pp. 70-77.
    • (1980) Readings in Market Segmentation , pp. 70-77
    • Young, S.1    Ott, L.2    Feigin, B.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.